Branding Guidelines

These guidelines outline the proper use of BlueLine's brand assets, including our logo, colors, and typography. Consistent branding helps us maintain a strong, recognizable identity across all platforms.

1. Logo Usage

• Use the official BlueLine logo provided in blueline.png.
• Do not alter, stretch, or recolor the logo.
• Maintain clear space around the logo equal to at least half the logo's height.
• Do not use the logo on backgrounds that reduce its visibility or contrast.

2. Brand Colors

• Primary Accent: #0494b3
• Secondary Accent: #1c4c93
• Tertiary Accent: #2484ac
• Background Dark: #1d1d1d
• Background Accent: #2a2a2a
• Text: #f5f5f5

3. Typography

• Headings: Inter, sans-serif
• Body: Open Sans, sans-serif

4. Brand Voice

• Professional yet approachable
• Clear and concise communication
• Focus on security and community protection
• Emphasis on reliability and trust

5. Do's and Don'ts

• Do use the logo and colors as provided
• Do not modify or distort the logo
• Do not use unapproved colors or fonts
• Do not use the logo in a way that implies partnership or endorsement without permission

6. Questions

If you have questions about using BlueLine's brand assets, please contact us on Discord.